Afishionados,

Tonight was my last night with the Photocopy Queen. A BIG HOORAY to this, as I will never take another one of her classes ever again. What an uppity bitch she is. She works in Cincinnati at some design firm but lives and commutes to Dayton to teach. So she is always¹ in a FABULOUS mood when she arrives for class at 5:30 P.M. Tonight was no different. I’m pretty sure that my class is the worst she’s ever had, which isn’t really fair because most people do their work and turn it in on time. There are a couple of people that seem to have ruined it for the rest of us. I think the real problem is that most of the students in my class have personalities and the Photocopy Queen (PQ) doesn’t.

My final project was to create an brochure or pamphlet for my musician (Mozart). The way that the PQ wanted us to design the project was just as retarded as all her other “ideas”. Create a really nice comprehensive mockup and then (any guesses?) photocopy it for the final piece. If you have to, you may glue additional elements to your final piece as necessary.

I love this post

No, I didn’t make a typo. You read that correctly. I said “glue”. Who the hell glues things into a FINAL brochure project? I can understand gluing two prints together to form a brochure, but I would never in a million years glue something inside a finished piece.

There is also a serious problem with students using images they found online inside their brochures. Copyright issues aside, the biggest problem with this is that the images are typically at resolutions of 72 dpi (dots per inch). This looks great on your monitor, but looks like total shit when you print it out. But nobody seems to be able to grasp this concept and of course the PQ never explained it to anyone. To better understand how poor 72 dpi is for printing, consider that a newspaper is about 150 dpi and most printed material you see (magazines, photos, books…etc.) is 300 dpi or better.

My classmates can be thankful that I am not their professor, because I would fail you instantly for using pixelated images in any final work that you turn into me. Instant F, no questions asked. I am a resolution Nazi.

I created my whole project by cheating with Photoshop at 300 dpi so it looked perfect when printed. I created a cover and back from scratch using an old leather texture. The cover should look familiar, because it’s what I was working on when I decided to redo Old Fish and Lemonade’s appearance. It even uses the same font.

All the burns, stains, and “spine crease” were added by me. There is also a gradient and burnt effect added to the text, in addition to separate stains for the W and the A (Wolfgang Amadeus, in case you were wondering). I “carved” the corner pieces out of a brass texture and added stains and cracks to them to make them look older as well.

There were 16 panel pieces in total, but these are the parts of the brochure that I like the best so I’m not showing you the other 6. The brochure unfolds to this “mini poster” made up of the interior 8 panels.

Notice the return of my flowery violin pattern! I wanted to use it somewhere in my final project and I’m glad I did. Also notice that the treble clef is stained inside and slightly blurred to look like an antique drawing or print. The text over Mozart’s head is a snippet from a biography paper we had to write about our musician and is typed in one of my favorite fonts. I added a slight golden glow to the text to make it look older, stained, and easier to read. The quote is from Mozart and is meant as a jab to the PQ and her ignorant beliefs about photocopying everything. I think my approach is better than hers.

The final brochure is 8.5 inches high and 17 inches wide. I printed the two parts on a plotter and used a spray adhesive (Barbaro in a can) to stick them together. I trimmed the edges so that they lined up then folded it together so it ultimately became a 4.25 inch brochure that unfolds into a poster. No glue or photocopying required!

Perhaps I am too conceited, but my brochure was one of the VERY few brochures that didn’t suck horribly. It really did look better than everyone else’s and I’m glad that I used the computer and Photoshop, despite the bitching of the PQ.

¹Never

This entry was posted on Tuesday, November 20th, 2007 at 9:55 pm and is filed under Assholes, College, Evil, Fuck it, Graphic Design, Humor, Mind Wandering, Plugs. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.